Xiaomi sells over 500000 Redmi Note 11 smartphones in under an hour during a lucrative launch period –


Xiaomi is off to a good start with the Redmi Note 11 series. (Image source: Xiaomi)

Xiaomi started selling the Redmi Note 11 series in China today, which it dubbed its ‘double 11’ event. Reportedly, the company sold over 500,000 Redmi Note 11 handsets in an hour and generated CNY 2 billion (~US$312.6 million) within two minutes.

Last week, Xiaomi announced that it had sold over 240 million Redmi Note handsets worldwide, a figure that had grown from 200 million units in just two months. The larger figure excluded the Redmi Note 11 series, which the company only started selling today, including the 120 W-wielding Redmi Note 11 Pro Plus.

So far, the Redmi Note 11 series is a Chinese-exclusive, although there are signs that Xiaomi is preparing to launch the trio in other markets. Nonetheless, it seems that the Redmi Note series is already selling well, with over 500,000 units having been pre-ordered so far. According to Xiaomi, it received these orders in under an hour of starting its ‘double 11’ launch event, so sales figures are probably much higher at the time of writing.

Reputedly, Xiaomi turned over CNY 2 billion (~US$312.6 million) in two minutes of trading and CNY 4 billion (~US$625.2 million) in four minutes. For reference, the Redmi Note 11 starts at CNY 1,199 (~US$185) and the Redmi Note 11 Pro at least CNY 1,599 (~US$250). By contrast, Xiaomi has pitched the Redmi Note 11 Pro Plus at CNY 1,899 (~US$297). Presumably, the Redmi Note 11 series will go for a lot more when it reaches other markets, such as India.


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