Samsung may go the ‘Apple way’ for its smartphones in future – Times of India


Samsung Electronics’ System LSI Division aims to double the shipments of its application processor (AP) ‘Exynos’ in 2021. Around 20 per cent of Samsung’s Galaxy smartphones are powered by in-house Exynos processors at the moment and the company’s share in third-party phones is now in single digits, down from the mid-10 per cent range in 2019.
The client base is mostly limited to Chinese brands like Vivo and Meizu.
Samsung has fixed the issues with Exynos chips
PhoneArena reports that 5G communication and heat issues in the Samsung Exynos chip has been resolved.
Samsung’s Exynos chips have been sometimes criticised for their performance, efficiency and heat management problems even after being recognised for their competitiveness. Now that the company has embraced Arm’s CPU cores, the performance of flagship and midrange SoCs have noticeably improved, and will likely get even better with the next generation.
Samsung has also teamed up with AMD to make mobile GPUs and it is expected to be equipped with Exynos 2200 that will power the high-end Galaxy S22 series. A greater proportion of future mid-tier and entry-level phones will likely also feature Exynos chips. The decision was partly spurred by the chip shortage.
PhoneArena also reports that Samsung’s plan is to equip around 50 to 60 per cent of smartphones with these in-house processors.
To meet the goal, the company has reportedly started to expand facilities for related components and its partners also plan to increase investment to facilitate the target. But, there was no mention of the Galaxy S22 in the report.
Samsung was said to be dealing with some yield issues and this prompted speculations that most regions will get the Qualcomm Snapdragon 898.
Samsung’s plan to ship 320 million smartphone devices in 2021
The PhoneArena report also claims that Samsung hopes to increase total smartphone shipments by 50 to 60 million units to 320 million units in 2021. The company’s newest foldable phones have been doing well compared to older generations, but that alone might not compensate for the reportedly falling flagship sales.
Samsung’s AMD-powered Exynos 2200 is reportedly based on the 5nm process. The version destined for the Galaxy S22 Ultra is believed to have one Cortex X2 core clocked at 2.9GHz, three mid-tier cores clocked at 2.8GHz, and four small cores running at 2.2GHz. The GPU has a frequency of 1250MHz.
It remains to be seen how it will stack up against competing chips that will power the best upcoming phones.


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