POCO is set to expand its product portfolio beyond smartphones. The brand’s Global Head and Head of Product Marketing revealed to Android Authority in an interview that the company is expanding into ecosystem products in 2022. Many smartphone brands including Realme, Xiaomi, OnePlus, and more have forayed in to new product categories.
Also Read: POCO M4 Pro 5G global launch set for November 9th: expected specifications
The two POCO executives also revealed additional information about software updates, POCO exclusive features, and more. Currently, the Xiaomi sub-brand is gearing up to unveil the POCO M4 Pro globally on November 9th.
POCO reveals its plans to expand its product portfolio in 2022
In the interview, POCO Global Head Kevin Qiu said “We always think smartphone plus IoT is a key strategy for us.” Meanwhile, the brand’s Head of Product Marketing, Angus NG stated “Coming out with ecosystem products, I think we still need to stay close to our brand philosophy and product philosophy. So we need to somehow play it more on the safer end, to begin with.” This hints that POCO might actually start with small ecosystem products like audio devices, fitness trackers/smartwatches, and power banks.
Angus also revealed that POCO doesn’t have any plans to enter the Android tablet segment although it has been gaining traction due to the COVID-19 pandemic. According to the executive, it is crowded and makes it difficult for the brand to enter the market.
The interview with the two POCO executives also adds that the company is planning to differentiate itself from Xiaomi and Redmi in terms of software. The brand’s Global Head, Qui said that POCO smartphones run MIUI with a POCO launcher on the top. However, it is looking to add more exclusive features and customisations. POCO also stated that at the moment, its smartphones will offer two OS updates and three years of security updates.