If We Upgrade Our Smartphones, Why Not Our Bread? – The Wall Street Journal


Smartphone upgrades are a constant, and costly, fact of modern life. Cameras perennially get better; battery life incrementally improves; phones become less likely to fail if dropped on the pavement or submerged in Jägermeister. Above all, these upgrades never fail to create buzz. Hyperventilating techies proclaim that the millennium has arrived, even while battling over which models are actually worth upgrading to compared with cheaper alternatives.

The net effect, for better or worse, is that smartphones constantly dominate public discourse in the same way that the public never stops talking about Netflix and Taylor Swift. But why should smartphones be alone in this brilliant business strategy? What if other products got annual upgrades with exciting, “must-have” new features added?


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